no kidding - the Physix thread should be a cautionary chapter in a marketing textbook somewhere entitled "How Not To Create A Buzz"...and like our new friend Mike here, Chris Corsi just kept doubling down on his own bull****. in the end, his company name became enshrined in the archives of the online surfing community as a running joke with zero credibility. a valuable lesson in there for anyone trying to market to the surfing community ;)

