good. now hollister can step up.
It really isn't a big deal to the team riders. Most could actually care less who they actually ride for.
Just a sticker change and maybe some wetsuits.
Not quite, just more Hurley (owned by Nike).
Typical move for the Kook Swoosh, though. I bet the next news out of Hurley is a steep defunding of their team budgets, canceling their contracts with their lesser-known riders. This is probably just the beginning of a major change at Hurley--no longer picking up the unsung talents and hometown heroes.
O'neill is pretty much the only core brand out there. Speaking of which, rumors have been floating around about John John possibly dropping them (not the other way around) for a larger brand with deeper pockets (Quik, or Nikurley)
salt life all the way...
Actually the compensation goes down when moving the surfers over to Hurley. I know one of the women and it goes down quite a bit, the allotment of funds decreases.
They never really had a cash cow surfer to headline their brand. Julian Wilson is "boring" to some, and everybody hated Kolohe Andino. Plus its hard to for any new company to get into the surf market, we're tough to please and we stick the brands that we grew up with
I'm not surprised to learn Nike owns Hurley, and am actually relieved by the knowledge I'm not familiar enough with that brand to have known.