Its the American way... Bigger companies buy out smaller companies - happens every day. I think generally, you lose a little of the core value of the company when it is controlled by an external source motivated mainly by profit margins rather then what the initial developers sought it out to be.
I agree that the the "core" of the brand will be somewhat lost. But lets face it Volcom sold out to hte masses years ago. I went to ****s SPorting Goods to buy golf balls as i walked to the golf section i passed the "water sport" stuff there it was a rack of VOlcom board shorts right next to the Speedo beach volleyball shorts. Took my daughter into Macy's and there next to Hurley Quik, No fear Billabong and others is Volcom. Same thing happened to RVCA after Billabong bought them, they started pushing the product line into mainstream stores instead of real srf shops located in beach towns. There's no money to be made in "core" anymore, you need soccer moms with credit cards to buy your products along with guys that actually use them.
Last edited by bushwood; May 10, 2011 at 02:40 PM.
Thanks for this post!!! Offically, NOT buying Volcom anymore. The company may remain the same but the "Youth Against Establishment" vibe is a f*cking joke.. GUCCI, how soul less. As always the mighty green dollar speaks, sell your soul for a buck. Now we can be as generic as the rest of them. Let's all get blow outs and Volcom side bags....yuck!!!