watch the movie and listen to shane talk about it.
What he said.
You don't activate the thing just for the helluva it. You activate it to get you out of a rough situation. And you don't start paddling back out looking like the hunchback of Notre Dame. You change out the CO2 cartridge. Then you go back out.
After a bad couple hold downs in open ocean in the tropics a few years back, I looked at purchasing one of the flotation items on the Net. Nothing really looked like it would work too well with the mobility that you need when surfing. This Billabong innovation is good to see.
Although, it doesn't take much to see where this is going. Pump-up rashies / vests are next, for big-warm-water waves / weather. Inflate & deflate on command. Technology will get this there. Like Viagra for a wetsuit. So to speak.
Combine this pump-up wetsuit with that moto surf ski thing that Walden has coming out, along with more & more SUP's.... the ocean will start to resemble a parkway.