A big price tag compared to what??? A 7S "Super Fish" chinese pop-out piece of crap?
http://www.austinsurfboards.com/instock.htm
Not a single board on that In-Stock list looks over priced to me. Actually, quite the opposite. A 10' longboard with a resin swirl and glossed finish for only $1015
http://www.austinsurfboards.com/imag...tock/11048.JPG
I'd say that's at or below industry standard on a board of that quality. You know how much work goes into a board like that? I wouldn't call that a big price tag, I'd call that a good deal on a handmade piece of functional art.