Quote Originally Posted by rDJ View Post
I just vomited after reading that ad...

Not only is "Holister" the epitome of how marketing has destroyed surf culture, but it's namesake, Holister Ranch, is an area of wave rich coastline blocked from public access by selfish wealthy land owners.
well played sir! ... most people dont even realize the humor in the reality of what "The Ranch" really is... But I must say, thanks to those wealthy land owners, they have preserved the west coasts last private surf region... although anyone in CA knows how to access it one way or another.... Its magic... 19 out of 20 people wont even go after it... the place is world class! Protected by "The Abercrombie of surfing"...

But for real, every bar I walk into, every local pub that have these well shaped, beautiful boards hanging from the rafters, with beer ads, and local labels on them, it makes me so sad... I just look at a real, shaped board, that has the ability to be shredded, sitting in the rafters of some a-holes bar, or some department store.... makes me shed a tear...

its like, there should be a rule... you cannot retire, or wallmount a board, until it has had its cherry popped on a real wave... its just not right... even if its a 9 foot "Coors light" board... it deserves a chance to get wet... even just once.