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  1. #1

    surfing mags suck these days

    $6 an issue, 45 pages of ads. Now that's some bullsh*t. I dare you to justify it... I dare you....

  2. #2
    Join Date
    May 2006
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    agreed... little content and lots of ads.

  3. #3
    Join Date
    Dec 2010
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    yup just looked at the one with one of the gudaskas brothers on it and there was like 3 stories and a schload of ads. I mean i don't care if they have pictures of hot babes in there but the wetsuit stuff and the clothing....i can go to a store or online for that.... Surfer mag tends to have better quality articles than surfing mag. send letters or emails to the editor about how the content needs to be the focal point in them.

  4. #4
    Join Date
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    Quote Originally Posted by 757surfer View Post
    yup just looked at the one with one of the gudaskas brothers on it and there was like 3 stories and a schload of ads. I mean i don't care if they have pictures of hot babes in there but the wetsuit stuff and the clothing....i can go to a store or online for that.... Surfer mag tends to have better quality articles than surfing mag. send letters or emails to the editor about how the content needs to be the focal point in them.
    It is interesting, because the same parent company owns both Surfer and Surfing.

  5. #5

    hmmmm......

    I agree with the content/ad ratio. But to be honest, if you are buying surf mags at the news stand you are an idiot. It's about 12 bucks for 24 issues if you just subscribe.

    Ah. . . who am I kidding, i just let all my mag subscriptions lapse. Your right, they suck.

  6. #6
    No need to buy mags when all the surf news is on surfline a day after it happens.

  7. #7
    Join Date
    Jun 2008
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    Quote Originally Posted by leethestud View Post
    $6 an issue, 45 pages of ads. Now that's some bullsh*t. I dare you to justify it... I dare you....

    some of the posters that are inside them are actually pretty sick. i have a few hanging on my wall

  8. #8
    Surfer's Journal all the way. It is super expensive but you don't feel like you've wasted your money at the end. It's more like a book.
    My only advice is don't bother if you aren't into the history or "underground" of surf culture. If you're into labels and how the pros are dressed it's not for you.

  9. #9
    I used to own a small music magazine when I was in school, so I love looking at the surfing magazines now that I'm into it.

    Advertising is a double edged sword. First, because print is so expensive to produce and ship nowadays, costs for printing magazines is way up. You keep your cost to consumer low by filling the magazine with lots of ads. Hence, the $12/year subscription. The ads are actually paying for the content. Your subscription fee might cover the postal fees, but not much of that money goes towards production of the magazine, paying staff, freelancers, printing costs, editors, etc.

    On the other hand, you have a publication like Surfer's Journal. It is pricey, but you get what you pay for...a magazine that has high-quality editorial and photos. It is more like a book.

    The dark side of magazine publishing is that in high volume, advertising driven publications, there is little editorial independence. Literally, advertising sometimes directly pays for good reviews. The media hype machine is very real, and it is driven by dollars. Glossy surf mags are no different.

    I love magazines and I think even the most ad-heavy, glossy magazines still have redeeming features.

  10. #10
    My Surfer's Journal subscription is worth every damn penny - and with the subscription you get access to more online content. I save em all and sock em away. A few years later they're fresh again. I literally run to the mailbox like a little kid when I know it's coming.