They are all just super sticky, soft and messy waxes. Sex wax makes one as well called Dream Cream. They are aimed towards airs due to the extreme tackiness and especially towards surfing heats since they will wear off of your board so quickly. If you surf long sessions I would say you have to keep one with you while you're out there since it probably wont last more than a half hour or so.
Also, I wouldn't recommend using it without a wetsuit or rashguard on unless you want to rip off all your chest/stomach skin.
I can see how it would help guys that are punting massive reverses and need extra help to keep the board on their feet but for the average surfer I think its pointless. Its not going to be some magic wax that will get you stomping airs, but I bet it will make a mess of anything and everything you get it on.