I like it because, like someone said above, it is easy on the skin. I also like the application ease and I think the smell just reminds me of days gone by. I am 48 and ride a 6'0 Rich Price transformer which I freaking love by the way. I tried one wax, cant remember which but it was a 2 part process and I just thought it was a hassle. I know Mr Zogs does feel a bit greasy to some but I just never took to the others. Maybe I didn't give them enough time. Scored some decent waves yesterday here on the tampa bay beaches, pics on gulfster.com. We take what we can get over here but I go to Puerto Rico at least twice a year to get my fix. Anyway I guess I'm a Zogger.