This is how the world works.. People want the best deals possible, doesn't matter if it is from the local shop or a big retailer, if they can save $30 they are happy. Local shops are expensive, the only time I go in is if I need hardgoods(surfboard/snowboard etc..) or a bar of wax or if they are having a sale. Everything else can be bought online now a days and save yourself atleast 20%..

As far as I am concerned the INTERNET is what is killing local shops, on any given day you can go online and buy the same shirt that was $30 for $18 etc.. Now a days everything is free shipping and people are a lot more comfortable ordering products online. I know if I want a t-shirt/jeans or a wetsuit i'll just go onto a site like whiskeymiltia or departofgoods and save myself over 30%...