Its all about change and evolving. I don't feel sorry for the little guy. Now that your sport is popular you want it all to yourself. Look at Eastern Surf and Skate. I heard that is one of the biggest supplyers of skate equip in the country. But surfing is and will always be a fad for most. Their not here for the long haul. So, I'm not worried. It just means I can watch i on TV now and on the free webcast!