Oh my god... get over it. Surfing is a sport, and its athletes need contracts. How about hurley selling 100 dollar boardshorts? Or 40 dollar trac pads? Its all business, and all you people thinking "oh PROTEST, YES IM GONNA SHOP AT MY LOCAL SURF SHOP CUZ DEY R RAD AND GIVE ME LYKE 10 PERCENT OFF.. IM LOCAL!" are just stuck in the loop, get over it. Surfings a sport, and theres business involved. Suck it up.