Myvietbrand.com - Brand identity (nhận diện thương hiệu trong tiếng việt ) implies an asset. Corporate identity (nhận diện tập đoàn kinh doanh) sounds too much like an expense. I think this is an important distinction.
Brand identity is the reason you offer for your customer to choose you instead of your competition.How to rework your brand identity?. Successful re-branding involves “evolution,” not “revolution.” You must impress upon your existing customers that your new brand is just a new and improved version of the same you. It’s important to not get too crazy with a re-branding effort because you could end up destroying fragile emotional ties and customer loyalty.
Thiết kế nhận diện thương hiệu (brand identity design), Dịch vụ xây dựng thương hiệu (branding services) Thiết kế Logo (logo design), thiết kế quảng cáo(advertising design), dịch vụ marketing (marketing services) trọn gói,….
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Oct 12, 2012, 03:15 AM #1Banned
- Join Date
- Oct 2012
Brand identity is the total proposition that a company makes to consumers, WHY?