i'm glad to hear it, but surfers who do that are in the minority.
but i fail to see how "...buying...clothing from a local reseller is not helping anyone." is it not putting $$ into the pockets of the people who work at the shop & who run the shop? yes, a chunk of it goes to china, but another good chunk stays local & stimulates the local economy. again, w/out people buying boardshorts, t-shirts, fins, etc...at local shops, local shops won't exist.
& many local companies DO sell their wares in local shops. BUT...where do you think they get their cotton t-shirts? or their hoodies? the same place the big guys do.