So I was reading through another thread about buying locally vs. direct from China/online and it got me thinking about what the role of a surf shop should be. One of my buddies and myself have talked about how the guy who runs our local surf shop is kind of a **** and what we would do differently if we had our own shop. So I was wondering what do you guys think the role of a surf shop should be?

Obviously it should be a convenient place to grab wax on your way to the beach but outside of the traditional role of purveyor of surf gear and accessories, what kind of role should a surf shop have in the community? Despite having a great selection of overpriced boards and wetsuits, my local surf shop and surf shop owner have a minimal presence in the community. I know he surfs from the pics of Indo on the wall but I've never once seen the dude surf any of the local breaks.

Just wondering what other peoples experiences/opinions are...