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  1. #11
    Join Date
    Apr 2008
    Location
    Chadwick
    Posts
    1,528
    Eric at Beach House in Bay Head fulfills all your needs, and Scott and Carol at Natural Art in Hatteras are the ultimate In The Eye.

  2. #12
    Pretty much what some of you have already been saying, carry the local shapers' stock boards. I would pay the extra $ to support the local guys, but I've had better luck with boards that are not custom.

  3. #13
    Join Date
    Aug 2009
    Location
    Monmouth Beach, NJ
    Posts
    3,975
    A surf shop's role in the community would ideally be...

    As green as possible.

    They carry everything you need... "if we don't have it, you don't need it," kind of thing. Like my local hardware store. They have everything but lumber. (Well, before Sandy they did, anyway.) And that's really easy, because you don't need much. But when you need it, you NEED it. And they should have it, including quality ding repair and wetsuit repair materials.

    They'd ideally carry locally produced boards and have an experienced local shaper in house for customs and to have informed conversations about design and construction with customers. If they carry clothing (and they all do) they should carry clothes from local designers, if there are any. The music should be from the best local bands, and the videos should be as local as possible... the local rippers at the local spots would be cool.

    Which leads to... supporting local artists and artisans.... the guys trying to make it surfing, playing music, designing clothes, shooting film or photos... Sponsoring local kids is key.

    Finally... what all respectable local businesses should do, IMO... doing charitable work. Fundraising, hosting events, sponsoring causes. Not only is it good for the community, it's good for business.

  4. #14
    knowledgeable, but also staffed entirely with teenage bikini girls.

    Top quality products, but dirt cheap.

    Mom and Pop, but still stock my favorite $30 bedazzled tee shirts

    On, and a message to the 17th street's with no surfboards, leashes, wax etc... WTF CHUCK!?!?!?!?!?!?!?!?!!!?!!?!?!?!?!?!?!?!?!?!?!?!? !?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!?!

  5. #15
    The only role of a surf shop should be a physical showroom for my online shopping.....jk put down the pitch forks

  6. #16
    Join Date
    Jan 2009
    Location
    Hilton Head Island - OB, SD
    Posts
    4,714
    Images
    26
    The role of local shops differs from region to region. In southern CA, the shops all had monopolies on certain product lines etc, so out of 4 shops in my neighborhood, only one shop could carry a certain line, I.E. quiksilver.... So it makes your decision pretty easy as far as who to buy what products from... But on a smaller level, the role that shops should play should be community first. I.E. putting on the groms, getting the local talent the equipment that they need to excel.... #2, supporting local shapers and local products... #3 Bringing value to the consumer.... Even shops that specialize in local shapers etc owe it to their riders and consumers to offer the best quality boards, whether they are mass produced in China etc, or getting a better deal from american soil.... #4 the little things. Making sure that they have the materials and products to keep local waterman and surfers afloat. I.E. resin, glass, supplies for the do-it-yoursleves, which most of us are. If you cant do #4, you are not a surf shop, but simple a retail store....

    In a nutshell, the roles should be consumer first. Unless you have a huge following, you shouldnt be dealing with only local shapes etc... You owe it to the people, no matter how small the community, to get them the most cutting edge products....

    The state of local shops in HHI SC is truly a sad state of affairs... They have NO shops... No local shapers... No local repairs... Just some faom long boards for rent in the summer.... Its a joke... and our local surfing community suffers for it... I certainly have and I have only been here for 5 months.

  7. #17
    Join Date
    Jun 2011
    Location
    Science mother****er
    Posts
    3,548
    Quote Originally Posted by zach619 View Post
    The role of local shops differs from region to region. In southern CA, the shops all had monopolies on certain product lines etc, so out of 4 shops in my neighborhood, only one shop could carry a certain line, I.E. quiksilver.... So it makes your decision pretty easy as far as who to buy what products from... But on a smaller level, the role that shops should play should be community first. I.E. putting on the groms, getting the local talent the equipment that they need to excel.... #2, supporting local shapers and local products... #3 Bringing value to the consumer.... Even shops that specialize in local shapers etc owe it to their riders and consumers to offer the best quality boards, whether they are mass produced in China etc, or getting a better deal from american soil.... #4 the little things. Making sure that they have the materials and products to keep local waterman and surfers afloat. I.E. resin, glass, supplies for the do-it-yoursleves, which most of us are. If you cant do #4, you are not a surf shop, but simple a retail store....

    In a nutshell, the roles should be consumer first. Unless you have a huge following, you shouldnt be dealing with only local shapes etc... You owe it to the people, no matter how small the community, to get them the most cutting edge products....

    The state of local shops in HHI SC is truly a sad state of affairs... They have NO shops... No local shapers... No local repairs... Just some faom long boards for rent in the summer.... Its a joke... and our local surfing community suffers for it... I certainly have and I have only been here for 5 months.
    That is sad, and it is also true for half the Charleston shops. Luckily, we have a place like McKevlins. They work with local shapers and the few local garment manufacturers to provide the best for the area. They also sponsor surf and skate teams in the area. I am always happy to give them my money. Unfortunately, they are about a 30 min drive from where I live.

  8. #18
    Join Date
    Oct 2007
    Location
    Green Room
    Posts
    918
    Images
    8
    Shaping booth in the back with large glass windows. Shaper back there shaping and fixing ding repairs as they come in possibly while you wait. Full assortment of everything you could ever need to fix your board including things like wax paper, tongue depressers etc. so I don't have to go anywhere else.

  9. #19
    Join Date
    Jan 2010
    Location
    Ryukyu Islands
    Posts
    515
    What I'd like to see these shop owners do, is go out on a limb, support a local shaper by making 1/2 of their board inventory from the shaper and the other half from various "popular" companies (not china pop-outs), or take it one step further and have a shaper work in-house. This would benefit the shaper, the shop owner, AND the customer.
    Plug for board room opening in J-ville this spring... all local everything they can get. Local shapes & shappers...not sure but I hear Rhino, AFG, Flyline, (all smaller guys) and Whisnant (east coast legend). In house shaping... the works.

  10. #20
    Too many Corporations open a shop up and think they can stock a bunch of overpriced board-shorts and T-shirts along with a few surfboards and the surfers will come running. Many of these shops cater to the in-flux of tourists especially here on the East Coast. Its funny to watch ebay around October and see the Asian surfboards that go up for sale from people in Indiana and Ohio...Humm

    Firstly, a surf shop is a business and a business needs to make a profit otherwise it would not be a business. That being said there is lots of ways to make money without whoring yourself out. Its all about the perception the community has about the shop.

    I like to see shops that are out in front of the Community whether its sponsoring or putting events together that attract amateur and professional surfers from outside the area that in turn have a positive economic impact on the local community. Especially important are the events for the community such as participating in events which reach out to those with special needs, get involved in local environmental issues. There is a number of things a shop can do to put them out front making them a positive force in the community.

    The positive force translates to positive cash flow as the local community and those even outside the local community are more likely to come through the door.

    I know it sounds a little preachy, its just my opinion, btw there are shops that market themselves in this manner. They are far more successful than their counterparts, the tourists even recognize what shops are the place to go.