Truth!!!! Think of it as a car. You can buy a nice GTI or the like and that would be your run of the mill CI type board. Works pretty good but nothing special. Now, take that same GTI to a tuner and you got your self something pretty nice that works good for you. Same with the GOOD local shaper.some will say yes (personally, i think these people are hopelessly deluded sheep
I'm pretty sure that "marketing" is the answer... but what comes before the marketing is key. And the answer to that has to do with a few thing, the main one being you gotta be good at designing and building boards, and you have to follow that up with a line of "accessories." Success in the surfboard business, on a scale that you're talking about, has to start with a good product... then you make the public WANT it. And you do that by getting talented kids to ride your boards, compete, and win. (Granted... they're winning on good boards.) Once that begins to happen, the sheep will follow. Then comes that mags... the ads... the sexy models... and once the sheep are fully tantalized, and totally sold ("bought") into your label, they'll buy anything... crappy clothing being the most important!
There are some local shapers who make clunky amateurish boards (i dont believe that just because they ride the same waves I do that their boards will work well),
There are amazing shapers here and there making boards for mostly local customers.
There are local shapers who made it big and now people dont call them local shapers anymore.
Some Channel Islands boards are better than some locally shaped boards for some people.
Some locally shaped boards are better than some Channel Islands for some other people.
Be an informed buyer, learn about the shapes your considering, if you have the time and desire to get a board custom made by a local shaper that you can trust to make a quality board, I've found thats a great option, becuase there are some really good shapers around the Delmarva.
i never said anyone said they don't work.i was just clarifying my otherwise negative statements.i like a local shaper because i found one,or i'd go to minami or malcolm,but the al merricks i had in 79-?were really his,and some of them worked.
Last edited by mitchell; Apr 12, 2013 at 07:34 PM.