In my drinking days, it was "Ice Cold Beer". Three beautiful words to see on a roadside sign. It didn't matter what brand, although Coors seemed to be the one I drank most often.
Years ago, while in college, a buddy and I went backpacking for several days in the Sierras. It was summer, and I bought a sixer of Coors. Stuck it under some rocks in a cold mountain stream (like the commercial) at the beginning of our hike. Days later, on the way back to the car, we retrieved that cold, cold beer. We were hot, dusty, and tired. Never had beer tasted better.