Good article on the business end of pro surfing.
Results 1 to 9 of 9
Jul 15, 2013, 11:35 PM #1
Zosea Takeover of ASP Article....
Jul 16, 2013, 12:21 AM #2
The unanswered questions are so many. So ZoSea takes over, cuts the sponsorship bucks from $3 mil to $1 mil per event & then what...I suppose it will all make sense in time, but right now, how this thing will line out is a complete mystery when you look at it from the numbers standpoint.
Thx for posting, Erock.
Jul 16, 2013, 01:44 PM #3Senior Member
- Join Date
- Aug 2011
Excellent article and it sounded like good reporting too. It may very well turn out to be a savvy and shrewd move. Pro surfing has a very limited future if it's supported by the sale of merchandise. Bikinis and tee shirts may be high margin items but they only get you so far. This deal looks like a media play and if done right and financed adequately I'd bet it pays off handsomely over time.
If Dirk Ziff (Ziff Davis publishing) is the one financing it, he can obviously afford to be patient and come up with additional capital if needed. Every major sport gets a large part of their revenue from media contracts. Surfing is never going to have that in this country.......Fuel TV? However Fuel TV Australia broadcasts surfing. There is probably a market in Brazil and if the Chinese ever get stoked, watch out!
Webcasts are going to become more and more prevalent and more and more popular. I think pro surfing translates pretty well as a webcast. I don't know what kind of ratings they get but I suspect they're better than expected which may be what got Ziff's attention. As picture quality and camera work improves the audience will grow, and it's a global audience.
In the comments below the article, the comment from Lisa was interesting and on target I think. Surfing will always be a niche market, but a global niche could be a big ass market.
Sep 12, 2013, 07:19 AM #4Junior Member
- Join Date
- Sep 2013
Now that you have that information, how do you think about this .
Last edited by Brandon_Roth; Dec 2, 2014 at 09:03 AM.
Sep 12, 2013, 01:33 PM #5
Sep 12, 2013, 02:01 PM #6
Hey, Quiksilver made financial news headlines on Friday of last week... although they were referred to as an "outdoor apparel company." haha
Sep 12, 2013, 03:12 PM #8Senior Member
- Join Date
- Aug 2013
- Not Nicaragua
Sep 12, 2013, 07:05 PM #9
Don't worry Bill, she's all about open relationships and her current boyfriend is too doped out on pills to lift a finger, much less a B====D.
In all seriousness, I've been too busy to post much lately.
Back on subject: Zosea had a pretty big hand in this year's Teahupo'o contest and it seems the transition is going fairly smoothly. Now we get to see how they handle having a Men's and Women's event in France, but maybe they'll back off some since Quik has money in the bank now.