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Thread: Logo

  1. #11
    Quote Originally Posted by gnurider7 View Post
    yea i agree on the cartooney thing. i think it needs some texture. its too smooth
    The pro GD's can either concur or refute this, but the adding of texture is what I was referring to when speaking of the web-ready/pixelated/rasterized version of the logo. Texture is much tougher with vectors and you can't get too busy with an image when it's in vector format. Not only that, but if you want to ever embroider this on hats, shirts, robes, towels, awnings and any other fabric, you'll have a hell of a time getting a good looking digitized version of a logo that's high in texture and quantity of thread colors. Logo choice is critical to all media that you'll be using it on/with. Hence, a couple different yet related versions of the theme are valuable in a logo suite.

  2. #12
    Good Graphic designers cost $50 an hour, great ones can fetch $200 an hour. The concept is original, but execution is the key.

    These sites where my talent and skills get chopped down to a bid for peanuts just hurt trying to show why you should invest in a seasoned designer. One who could make this an award winning - and most importantly - a memorable design. To the point where I would go to your camp because I get the impression it's better.

    On the other hand, the Nike swoosh was submitted to a contest by a collage student who only received $25.

    Good luck and I hope you do well.

  3. #13
    I've got to agree with pretty much everyone here... I am a landscape architect and we do graphic drawings and plans (not to say I am a graphic designer) but we have experience with many graphic programs and generally have a pretty good eye for graphics... While they both are decent thoughts, as people have mentioned the one on the left is certainly too cartoonish. I also have to say that it still needs some work as far as the line work / curves go. I think there needs to be more flow in it... the wave and palm i think need a different angle or curve to it... also, maybe the sun rays could shine through or behind the wave/palm to incorporate it into one cohesive image. Also, the font certainly needs a little work and incorporation as well...

  4. #14
    In marketing, and in business (this is nothing new) you have to spend money to make money. Something that represents everything you do in the future is worth spending money on. It represents your brand, will set the tone for marketing materials, and speaks to the "seriousness" of your business. When I see a company, that has spent more money on office furniture than on marketing, I laugh.

    You might get lucky with a hungry college student looking for experience and a portfolio piece to create something your marketing mind is level with. When you seek a professional, expect to pay for greatness.

    and BTW, I wouldn't even answer an email for $40...

  5. #15
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    Without a doubt the more professional one looks better. The other looks like it was done on the "Paint" program that everybody has on their PC. I use to sell / create advertising campaigns for a direct mail magazine, and what I found is simple is better, make your brand stand out, and make the one thing you do most be the point of focus. Less is more....

  6. #16
    Quote Originally Posted by shorebreaker View Post
    I've got to agree with pretty much everyone here... I am a landscape architect and we do graphic drawings and plans (not to say I am a graphic designer) but we have experience with many graphic programs and generally have a pretty good eye for graphics... While they both are decent thoughts, as people have mentioned the one on the left is certainly too cartoonish. I also have to say that it still needs some work as far as the line work / curves go. I think there needs to be more flow in it... the wave and palm i think need a different angle or curve to it... also, maybe the sun rays could shine through or behind the wave/palm to incorporate it into one cohesive image. Also, the font certainly needs a little work and incorporation as well...
    What apps do you use? AutoCad seemed to getting a bit outdated til the great updates and newer versions that came out a couple years ago. I designed floorplans for a facility I built myself on it with the help of an A&D rep and the results were solid. Very user friendly and it resembles the Adobe MC apps which I've been using since '04 and have self-taught along with consulting with many GD friends over the years and also the plethora of YouTubes and tutorials for techniques and plug-ins available free via Lougle.

    You read my mind about varied integration of the sun in the left image. I felt it could and should be thrown behind the wave-palm. Then it could be used with a gradient, glow, or drop shadow pretty smoothly.

    The flow you mention is key! Hierarchy helps that and focal points followed by subordinate elements in order of pertinence to the mission, intended image, services, products, and values of the company.

  7. #17
    Quote Originally Posted by Gumbya55 View Post
    In marketing, and in business (this is nothing new) you have to spend money to make money. Something that represents everything you do in the future is worth spending money on. It represents your brand, will set the tone for marketing materials, and speaks to the "seriousness" of your business. When I see a company, that has spent more money on office furniture than on marketing, I laugh.

    You might get lucky with a hungry college student looking for experience and a portfolio piece to create something your marketing mind is level with. When you seek a professional, expect to pay for greatness.

    and BTW, I wouldn't even answer an email for $40...
    I'll drink/charge to that, brah. Scared money don't make money. Seems the majority of small biz owners (and sometimes corp!) don't realize the ROI that's out there from increasing your resources.

    Further to his points, when I meet someone on the street and they want to do biz with me but give me a business card that's perforated on the edges, flimsy, and has been printed on a bubble jet, it's going straight in the circular file.

    To the OP...there are levels of "intimacy" with regard to the contact you'll be able to make with different populations of your target market and non-target market. The "touches" (actual contact of any sort; comes in many forms) are the key to your exposure and rev gen. Your greatest number of touches in the industry you are in as well as most retail markets is what people see/hear first, and right now more than ever it is your marks and branding. If you've got to eat PB&J sammiches and live out of your van down by the river in order to properly and successful market, then that's what you've got to do for the biz to take flight and basically what you need to do for it to survive this critical launch stage.

    SUCCESS OCCURS WHEN PREPARATION MEETS OPPORTUNITY. Your preparation is the quality of the logo/branding/marketing you go with. The opportunity are the touches to your intended market when the brand and message reach them for the first time. Everything in life is a sale. When you see a smoker for the first time, your first 5-10 seconds (when she ultimately decides to "buy" what you're selling, which is you) being a success will earn you the next 30-60 seconds of her time, which will then make her volunteer the next 3-5 minutes of her life to you or not, and then after that your face time is pretty secure and all you need to conquer is her last-minute resistance (EASY!!) in order to close.

    What Gumbya is saying is that you get what you pay for, if you're lucky. He's not answering an email for $40 because the time and effort and everything else he sacrificed in order to reach the level of professional quality and status required to give you the email response you need to hear cost him a hell of a lot more than $40. Actually $40 to the umpteenth power. He's not going to short change his investment in himself and his own marketability just because his customers (entrepreneurs like yourself) don't always know the imminent value to investing in his services.

    All in all, what Gumbya, pcs, and I are saying is give us a standing timeshare at your carton o' surf cribs and we will enable you to sell your rooms like hotcakes.
    Last edited by EmassSpicoli; Jul 29, 2013 at 07:51 PM.

  8. #18
    Quote Originally Posted by DawnPatrolSUP View Post
    Without a doubt the more professional one looks better. The other looks like it was done on the "Paint" program that everybody has on their PC. I use to sell / create advertising campaigns for a direct mail magazine, and what I found is simple is better, make your brand stand out, and make the one thing you do most be the point of focus. Less is more....
    Remember that crap?!?! Windows Paint!! Haha!!! Bitmap images hahah!!!!!!!!!!

    Like Jones "Bones" Jones says..."If you want to stand out, you've got to stand out." (for you SUPpository!!!)

  9. #19
    Oh yeah...so all you hookers and hoes know how I feel (those claiming me as a forum carcinogen and the west coast swami who says I know nothing about everything), this is an example of me helping a forum member or at least trying to!!!

    BTW...if you put your money on my ability to sell an Atari 2600 to Bill Gates and communism to McCarthy, you'd enjoy lucrative dividends. The best part is, I won't sell anything I don't believe in and wouldn't do/use myself. In this thread, I'm telling you what's worked or not worked for me in a fair amount of business opportunities/launches/rebuilds.

  10. #20
    yea i agree with you totally, marketing is huge. all my focus and money has been on the product - bar/restaurant, rooms, etc.
    we're still about 5+ months out from opening. so i'm starting to put feelers out there now just to get ideas for the logo. but i wasn't about to put out 3-400 bucks on some site ive never used before.


    Quote Originally Posted by Gumbya55 View Post
    In marketing, and in business (this is nothing new) you have to spend money to make money. Something that represents everything you do in the future is worth spending money on. It represents your brand, will set the tone for marketing materials, and speaks to the "seriousness" of your business. When I see a company, that has spent more money on office furniture than on marketing, I laugh.

    You might get lucky with a hungry college student looking for experience and a portfolio piece to create something your marketing mind is level with. When you seek a professional, expect to pay for greatness.

    and BTW, I wouldn't even answer an email for $40...