everything that you and I are wearing comes from kering or alibaba.
This is just an Aprils Fools joke. Last year Kelly through a bogus invite to Chris Lieto (a pro triathlete ironman champ) and he was going to compete at the pipe masters and Lieto can surf "small HI on an SUP at best!" Kelly has thrown around the Fools day jokes for 20 straight years. It's all good.
Remember: Kelly isn't just sponsored by Quik, I believe he owns a big chunk of'em. The IRONY is in the word "kering..." they are not a good "CLEAN" company. And that solves your riddle.