I don't like the wax itself. I prefer a mixture of Palmers and Sticky Bumps. I buy one then the other next and just keep clomping it on.
Sex Wax is really just a novelty item, it works, but they make their money off of clever branding. (also good for chewing in the lineup, keeps the salt out and is a quick field ding repair.) As far as those air fresheners go, seems kinda kooky; if you want to smell like you've been surfing, just go surfing haha.
If you want to smell like a real winter surfer, just p!ss yourself and fill up an old funky booty with hot salty water and dump it on your head. .. Maybe real life just isn't as glamorous...