what really happened and is quicksilver as a brand dying slowly? or too slowly? i need answers/speculation/hurt feelings and perhaps even a tirade. discuss.
Yes filed for bankruptcy and stock is close to being delisted from the market. That said I have no idea how they continue to pay their sponsored athletes exorbitant salaries and put on events. My understanding is Quik owns the licensing rights to the Eddie still and the Aikau family and Quik couldn't settle on the terms, which means Quik probably wouldn't/couldn't pay them the fees they wanted to allow the event.
As of 2013, the company lost financially for six years and initiated a turnaround plan to resolve this. However, in September 2015 the company filed for bankruptcy. After emerging from bankruptcy in early 2016, the company once again became privately held with Oaktree Capital Management as the majority shareholder. Dying
As afar as quik and sponsorships, I read something (can't remember where) that unless you're a mick fanning, you ain't getting squat anymore. If memory serves correctly, effectively the same thing has happened with billabong too. They have severely cut back on the perks associated with being sponsored.
