I like a lot of the logos of the 70's and 80's... the tripped out bubble letters... crazy art like the concert posters of that time. I'd have to say as a rule, my favorite logos that have nothing to do with surfing... Skip Frye's wings... the Bing logo is cool... the old Mark Richards Designs logo with that bad a$$ lizard... the Gordon and Smith logo is classy. Even the Rusty R is kinda cool as a simple graphic. If it has a wave or a surfboard in it, it has to be hidden... camouflaged so you have to really look to see it.
LB, Kool list, you must like Grey Poupon too, only addition is (old) Con Surfboards Butterfly logos http://www.surfcrazy.com/stanleys/surflogosC/con round tail2.jpg
Billabong - "Only a surfer knows the feeling" The Hot Tuna crazy looking fish Da Hui's is pretty sweet, simple, but u know what it is. I think someone said, Jimmy'z
http://www.friersondesigns.com/next.html for boards http://www.mysto.us/ for a new clothing company Both cool people...