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  1. #1

    Brand identity is the total proposition that a company makes to consumers, WHY? - Brand identity (nhận diện thương hiệu trong tiếng việt ) implies an asset. Corporate identity (nhận diện tập đon kinh doanh) sounds too much like an expense. I think this is an important distinction.

    Brand identity is the reason you offer for your customer to choose you instead of your competition.How to rework your brand identity?. Successful re-branding involves “evolution,” not “revolution.” You must impress upon your existing customers that your new brand is just a new and improved version of the same you. It’s important to not get too crazy with a re-branding effort because you could end up destroying fragile emotional ties and customer loyalty.

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  2. #2
    Join Date
    Nov 2007
    For the most part I agree with you but your message is lost in your attitude. Next time try a little aloha and more people will be receptive. See ya in the water!