Brand identity is the total proposition that a company makes to consumers, WHY?

Myvietbrand.com - Brand identity (nhận diện thương hiệu trong tiếng việt ) implies an asset. Corporate identity (nhận diện tập đoàn kinh doanh) sounds too much like an expense. I think this is an important distinction.


Brand identity is the reason you offer for your customer to choose you instead of your competition.How to rework your brand identity?. Successful re-branding involves “evolution,” not “revolution.” You must impress upon your existing customers that your new brand is just a new and improved version of the same you. It’s important to not get too crazy with a re-branding effort because you could end up destroying fragile emotional ties and customer loyalty.






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