I hate how these threads always devolve into custom shapes vs firewire. Nothing trendy in my decision to buy a firewire. After years of buying custom, some local some not, I got tired of spending $500 - $600 for a board that fell apart under my feet after a year of surfing. This might be fine for a guy that gets out once a month but for me who rarely misses a swell and surfs hours on end multiple sessions everytime there are waves, it made no sense. By chance a friend bought one first and let me try it. I loved the board but didn't buy one for years. Finally broke down and bought one and have been on them since. Not one pressure ding in any of them, they still ride like new. Every other board I have ever ridden would be trash after this amount of time. Now tell me how they are garbage?