IDK man, I love alternative shapes and coffee, but IDK man. Is it just me or is this going to be a regular thing in surfing? Or will this (hopefully) die out. I mean I get it, but fok man. Anyone here frequent these types? I guess to each his own and variety is the spice to life. Maybe I'm just getting old. [video=youtube;-Uac3sVlkv4]https://www.youtube.com/watch?v=-Uac3sVlkv4[/video]
The boards look cool. Having a shop that only had alt shakes is kinda cool. And honestly, when i go to talk to a shaper, i like having a coffee with me. But i don't think this guy is shaping right? So therfore i find it weird. This place is trying way to hard to be trendy. Luckily i think that will attract trendy people, not legit surfers. Except for the few who are intrested in alt shapes, looking at boards, then getting the hell out
Out of business in a year with a sh!tload of leftover coffee and out of stylee trendie treads; is my prediction for this place. #livinthedream #dreamcrusher #closeupshop @watthehelldidijustwatch
Any of youse guys ever encounter these trendites? Towelee? I saw online some shop in Brooklyn that seemed like that. When I looked at there board selection, they had like 3 boards. Seemed like all they sold were overpriced tshirts. From a business stand point, what the fock these fools thinking?
Not around here. But there is a shop down in obx round kitty hawk. It's mostly cloths with maybe 10-15 boards. Never seen a surf shop in Brooklyn. Never looked either though. A buddy of mine who is a avid surfer lives in Brooklyn. He travels out to central LI to the shops out here. If there was anything worth while out there, i dont think he'd be traveling here
With all the put-downs said, it's tough for any shop to make it these days. Most shops have so much overhead and have to commit to enormous pre-season orders in miscellaneous product that most of the time they loose profit. Trying to find a niche in the surfing market takes careful planning and knowing your demographic. Maybe this area is lacking a quality "surf-theme" coffee shop instead of a Surfbucks. Lots of luck you crazy dude. Go make money!
Bottom line - any business has to have products people want and margins that pay the bills. I give the fella and lady credit but they are doing what they want to do versus working to have a profitable business. In business the margin is all that matters. Core shops, trendie coffee joints make no money usually because the space doesn't make sense. Rent too high, product too expensive, inventory to robust and space to product ratio is backwards. I hate to say it but the corporate, mass produced businesses are winning. Sucks. I really do admire folks that do what makes them happy versus turning a profit but they don't last unless daddy bankrolls it for a hobby.
We had a shop like that open up near me. I've never been in and don't plan on it. I love funky boards though. When that guy said my girl friend becka I was like, what?? Can't be all bad, they have a pug, I love pugs
A new word in the SI lexicon: shakes Alt shakes... midlength shakes... "he's a good shaker" It's got potential...
there's a place that opened downtown here and said they were a surf shop, not in the title but mentioned in the article talking about their opening. I was pretty stoked, only to find overpriced shirts (non surf related) and real short trunks. no surfing mags, no boards, no wax. it was just the 60's surf culture they were trying to build up. Before i left i told them that i thought it was garbage, but in a nice way i think
Same thing sorta happened at Bare Wires in Long Branch. Now they're only a skate shop. Not sure if they even carry wax.
I've stopped in a shop in NYC that looks very close to the one in the video: Saturdays NYC. This was probably 5 years ago and they had a handful of interesting boards. Super expensive clothing, good coffee and a garden on the back patio. One of the boards that I fondled for a bit was made of cork which was pretty cool. All the boards seemed at least a $100 over what would be expected. 3:10 hard nips
Stopped in last time I skated the park and was surprised to see nothing for surfing. Skating there looks a little richer to me than when I was little, so there's hope for the shop, but I'm surprised about no surfing stuff. Especially when it's in the (new) name
I think I've mentioned on here before about how my goal is to open a shop one day. I don't drink coffee and I'm not as hip as these guys, but good luck to them if the passion is there
It seems a bit hokey at first glance. I guess running a surf shop and trying survive, one needs to be creative. How many times have you gone to a shop and not purchased anything? Maybe I would buy a cup o joe. I don't know, definitely needs to sell some of those boards to make it I would think.