Ok....I love America & I'm a patriot & that means I question authority just as our ancestors did....y'all know that 'the system' is busted....i.e., health care is a joke, the political system is a crock, everyone's out for every buck they can take down at everyone else's expense, et. al. ad nauseum....still & all, nowhere better on this planet than here. Having said that... So.......let's lose the marketing hype....WHAT REALLY WORKS? Here's a couple things that I've discovered over 5 decades, in no particular order, are Always The Real Deal: 1. Quality handcrafted surfboards. 2. Quality handcrafted wetsuits along with 5 mil booties in January on the east coast. 3. Toyota products: screw the media frenzy, I've owned a Landcruiser, a Sequoia & an FJ & these things work off-road (Assateague, Central America, the DR) as well as on-road. 4. Hand made wool clothing & blankets. 5. Wolverine boots. 6. Springfield Armory XD45 pistols. 7. My left jab, straight right, lol. 8. True & great friends. 9. Dogfish Head Ales 10. Telling the truth no matter what. 11. Cash. 12. Non-stop international flights in first class. 13. Ferraris. 14. A woman who has multiple deep orgasms with you. And then cooks you breakfast. And then cooks you dinner. 15. Perseids meteor shower, up close. 16. Surviving death. 17. The northern lights, up close. 18. The laughter of your nephew or niece or son or daughter. 19. The supreme best friend aka a dog. 20. Good health. What are your 20....?