The SR CEO Chad Nelson had a question & answer session @ OC regional meeting a few years ago. I raised my hand since no one else did, asked Chad, Surfers founded SR but over the years SR has abandoned the surfing community which is why Surfrider was founded in the first place. So is SR ever going to focus on surfing again? You could have heard a pin drop in the room. You would have enjoyed it "pump" but it had to be said and Chad had to hear it.