Always great to have paid sponshorship for doing what you love, but besides Shaun White clothing products (which I buy for my kids), do you think Target will cash in on their investment? From Target Press release 2010: Kolohe joins fellow surfer, Carissa Moore, in Target sponsorship, along with other top athletes Shaun White, Nate Adams, Mat Hoffman, Kevin Robinson, Simon Dumont and Ryan Dungey.
Target ain't doing so well. They're in the process of closing a bunch of stores. I don't think a couple of pro surfers are going to turn that company around.
would be interested to see the contract and how it was structured: # of contest, Rank #, signings, bonus for event placement. Don't know about the closings, Target has a strong following and brand loyalty.
