"In the U.S., surfboards can cost anywhere from $200 to $225 in labor to manufacture. The manufacturer sells it to a shop for around $300 and the retailer will mark it up to about $400, according to SIMA’s Smith." nbcnews circa 2010 U.S. Inflation Rate, $100 in 2010 to 2017 According to the Bureau of Labor Statistics consumer price index, the dollar experienced an average inflation rate of 1.67% per year. Prices in 2017 are 12.3% higher than prices in 2010. (https://www.officialdata.org/2010-dollars-in-2017) In other words, $100 in 2010 is equivalent in purchasing power to $112.26 in 2017, a difference of $12.26 over 7 years. Why is this so important to Grainofsand you ask? Because I still don't believe boards off the rack should cost more than $500.