Read a lot of the comments. More power to you brick and mortar guys. It's not easy to make a buck selling the surfing lifestyle when granny can buy Billabong, Volcom, RVCA outfits at Dillard's and Macy's. Totally get it. The higher priced boards would be worth it if they held value, that means, better glassing schedule, more durability, longer life. Ofcoarse you can pay what you want. Opinion: At the end of the day tho, you got sold. Kinda how you got suckered in to paying extra for a set of stock fins that "didn't" come with your new board (that's where all this crap started). Never said bro deal. Bro deal is like "hey, thanks for buying this board from us, here's a bar of wax to enjoy." Something tangible that increases repeat business but has little impact on the seller's bottom line. There's plenty of ways to make a good living doing what you love while taking care of you customer base. Lost, CI, JS, are enterprises or companies that stopped needed your dime many years ago, so why let them set the price for the entire market sector?