why is the Eddie canceled?

Discussion in 'All Discussions' started by me tard, Oct 16, 2017.

  1. me tard

    me tard Well-Known Member

    119
    Dec 5, 2016
    what really happened and is quicksilver as a brand dying slowly? or too slowly?

    i need answers/speculation/hurt feelings and perhaps even a tirade. discuss.
     
  2. foamieswithmyhomies

    foamieswithmyhomies Well-Known Member

    379
    Sep 18, 2014
    Quik has been dead for years...
     

  3. stinkbug

    stinkbug Well-Known Member

    746
    Dec 21, 2010
    Yes filed for bankruptcy and stock is close to being delisted from the market.
    That said I have no idea how they continue to pay their sponsored athletes exorbitant salaries and put on events.

    My understanding is Quik owns the licensing rights to the Eddie still and the Aikau family and Quik couldn't settle on the terms, which means Quik probably wouldn't/couldn't pay them the fees they wanted to allow the event.
     
  4. stinkbug

    stinkbug Well-Known Member

    746
    Dec 21, 2010
    It was worked out for 2017, but there is another disagreement for winter 2018.
     
  5. Zeroevol

    Zeroevol Well-Known Member

    Jun 22, 2009
    As of 2013, the company lost financially for six years and initiated a turnaround plan to resolve this. However, in September 2015 the company filed for bankruptcy. After emerging from bankruptcy in early 2016, the company once again became privately held with Oaktree Capital Management as the majority shareholder. Dying
     
  6. LongIslandBro

    LongIslandBro Well-Known Member

    319
    Jul 21, 2017
    The number one answer is ....ding, ding, ding...
    Money.
     
  7. McLovin

    McLovin Well-Known Member

    985
    Jun 27, 2010
    I read somewhere that Redbull was talking to the Aikau's about taking it over and running it
     
  8. mattinvb

    mattinvb Well-Known Member

    596
    Sep 9, 2014
    As afar as quik and sponsorships, I read something (can't remember where) that unless you're a mick fanning, you ain't getting squat anymore. If memory serves correctly, effectively the same thing has happened with billabong too. They have severely cut back on the perks associated with being sponsored.
     
  9. DonQ

    DonQ Well-Known Member

    Oct 23, 2014
    Eddie couldn't go...
     
  10. jaklsurfs

    jaklsurfs Well-Known Member

    501
    Apr 26, 2015
    Ron makndough callin all daho's
     
  11. headhigh

    headhigh Well-Known Member

    Jul 17, 2009
    HAHAHA yes. That's my motto when i'm leaving the house to go surf.
     
  12. mattinvb

    mattinvb Well-Known Member

    596
    Sep 9, 2014
    Bahahahahaha
     
  13. foamieswithmyhomies

    foamieswithmyhomies Well-Known Member

    379
    Sep 18, 2014
    That is perfect