looks like the reality that had been hidden under the fed's quantitative easing has finally reared its ugly head in the surf world... they say reshaping their brands... I say biz is bad.... http://business.transworld.net/1232...aggregation&fb_aggregation_id=288381481237582
You're right about business being bad. When I was a kid, QS was the biggest name in the game with a young Kelly Slater, "Cell" technology in suits, etc. I feel like they got so fat in the 90's-early 2000's that they thought they could survive on brand recognition alone. Sure, they have introduced new products & technology over the years, but not like other labels have. Now, the honchos as QS are scrambling to gain ground, even if it means slashing the company into pieces. Personally, I think this is a smart move & I'm looking forward to the future of QS.
They need the Roy Stuart business model. They could sell 5 boards, and keep the company afloat for a year or two.
They do have a RS business model. Have you bought any quiksilver clothes recently $30+ t-shirts and $65+ shorts.
Since the thread was pulled, here's a recap from another source: http://www.philosurfical.com/2013/02/are-quiksilver-and-dc-dropping-athletes-staff-and-brands/
who wrote, "If true, this is very sad and scary news. Let's all hope for our sport's sake that this is all bad gossip" Oh crap, with less pros on payroll, surfing could really suffer. Whew, sounds serious.
